Automotive Dealer Management System
About Project
Autoconnect serves as a central hub for automotive dealers and used car dealerships to manage every stage of the vehicle trading process. Dealers can manage inventory, discover and compare vehicles, connect with other dealerships, and buy or sell cars directly through the platform.
In addition, comprehensive market statistics and analytics provide insights into pricing trends, vehicle demand, and market performance, enabling smarter, data-driven decisions, all within a single ecosystem.
Challenge
Balancing complexity with usability
As the platform expanded from a dealer portal into a feature-rich dashboard with advanced statistics and market insights, the interface needed to present significantly more information without overwhelming users.
My Role
I was initially brought on to redesign the platform’s landing page. Following that work, I took ownership of redesigning existing product views, designing new features, and creating a comprehensive dashboard centered around market analytics and dealer insights.
Beyond UI design, I was responsible for researching competitor products, defining user experiences, and designing workflows that balanced powerful functionality & ease of use.
From Dealer Portal to Decision-Making Dashboard
Dashboard
The client portal originally focused on inventory management, allowing dealers to manage their vehicles and present them to potential buyers. As the product evolved, the portal needed to serve a much broader purpose.
The goal was to transform it into a full-scale dashboard that gives dealers a clearer view of their business and the market around them. Alongside inventory, the new experience introduced key metrics, price comparisons, market analytics, and other data-driven tools, turning the portal from a place to manage and showcase vehicles into a platform for making informed decisions.
